About Us
Our Story
From a tiny garage to your morning cup — a journey of passion and purpose.
Our Beginning
Born from a Love for Great Coffee
Wild Valley Coffee started in 2020 with a simple belief: great coffee shouldn't be complicated. It should be honest, ethical, and absolutely delicious.
Our founder, a coffee-obsessed traveler, spent years visiting farms across Ethiopia, Colombia, and Central America. He saw firsthand how the traditional supply chain shortchanges farmers and diminishes quality. So he decided to build something different.
Today, we work directly with smallholder farms, paying well above fair-trade prices. We roast in small batches at our micro-roastery in the Pacific Northwest, and we ship within 24 hours of roasting.
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Our Journey
Key Milestones
The Beginning
Founded in a small garage in Portland, Oregon with a single 2kg roaster.
First Direct Trade Partnership
Traveled to Ethiopia and established our first direct trade relationship with a coffee cooperative.
Micro-Roastery Expansion
Moved to our current facility, upgraded to a 15kg roaster, and hired our first team members.
Carbon Neutral Certification
Achieved carbon neutrality across our entire supply chain — from farm to doorstep.
10,000th Order
Celebrated our 10,000th order and launched our subscription service.
Global Reach
Expanded shipping to 15 countries and partnered with 8 farm communities worldwide.
Our Principles
What We Stand For
Direct Trade
We know our farmers by name and pay premiums that transform communities.
Small Batch
We roast in quantities that let us control every variable.
Carbon Neutral
From farm to doorstep, we offset every gram of CO2.
Radical Transparency
We publish what we pay farmers. No secrets. No middlemen.
Meet the Team
The People Behind the Brew
A small team with a big passion for exceptional coffee.
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Alex Chen
Founder & Head Roaster
Former software engineer turned coffee obsessive. Alex has visited over 30 farms across 12 countries.
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Maria Santos
Director of Sourcing
Maria travels the world building relationships with coffee farmers and ensuring ethical sourcing practices.
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James Wilson
Lead Roast Master
With 15 years of roasting experience, James brings precision and artistry to every batch.
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Sophia Lee
Customer Experience
Sophia ensures every order is perfect and every customer feels like part of the Wild Valley family.
"Every cup tells a story. We're here to make sure it's a good one."
— Alex Chen, Founder